Turntide Technologies, the developer of breakthrough sustainability and electrification technologies, has confirmed the expansion of its executive team with the appointment of Mark Cox as general manager of its transport business unit.
Based in Gateshead in the North East, Mark joins Turntide from global power management company Eaton Corporation, where he was the vice president of innovation and commercial strategy.
He led product, engineering, marketing, and commercial growth for the $1.2 billion industrial controls and protection business group, also leading technology-oriented M&A that aligned with the core business.
Originally from Glasgow, Scotland, Mark also brings a wealth of leadership experience from a 20-year career in the semiconductor industry at Analog Devices (ADI) in Boston, Massachusetts, where he was responsible for ADI's embedded processing platform. also led ADI's ‘Internet-of-Things’ business and served as general manager of its $950M consumer business.
He holds an MSc in System Level Integration from the University of Edinburgh and a BEng in Electrical Engineering from the University of Glasgow, Scotland.
Turntide transport provides commercial vehicle Global Memorandum of Understanding (Global MOU) on Zero-Emission Medium-and Heavy-Duty Vehicles, an international agreement supporting a path to 100% new zero-emission medium- and heavy-duty vehicle (MHDV) sales by 2040.
Turntide’s suite of electrification components, including batteries, inverters, motors, pumps, and thermal components, are currently in use in a broad range of vehicle types, including off-highway construction and agricultural vehicles, material handling, trucks, buses, 2-, 3-, and 4-wheel passenger and last-mile delivery vehicles, marine, rail, and hypercars.
The company brings more than 60 years of electrification expertise and technologies to its long-term relationships with high-profile customers, including Hitachi Rail, Limach, RS Sailing, Snorkel, and JCB, among others.
Mark Cox said: “OEMs face significant challenges as their markets shift to electrification. They must demonstrate electric versions of their products in parallel with maintaining legacy combustion-based vehicles.
“I am excited to lead Turntide’s transport business unit at a time when every OEM needs to step up their transition efforts. We understand the complexity of redesigning commercial vehicles for electrification and with decades of experience, we can help make the transition smoother and faster.”
Ryan Morris, chairman and CEO of Turntide, said: “As we enter this period of increased focus and demand, Mark’s proven leadership skills and deep engineering knowledge will be fundamental to the growth and expansion of our electrification solutions in key global markets.
“We are seeing more alignment between governments and businesses to accelerate the transition to EVs in commercial settings. This is a significant step towards decarbonisation and meeting 2050 emissions goals.”